Online video, a hot viral marketing tool, also can be a key element in search engine optimization. Narrative content and visual imagery are important, but audio clarity also plays an important role in video success.
Under a new partnership with Google, customers of OfficeDepot.com can use the site to access Google AdWords, Apps and its Local Business Center. The program, which is geared toward small business, offers $50 in free ad space for Office Depot customers who make a Google AdWords buy.
Blogs should be used to attract and keep customers, not as tools for lead generation or to boost brand awareness, according to one writer. Many corporate blogs fail because they focus on marketing rather than on serving as two-way communications tools.
Few blogs are fully optimized for success, according to one writer. Tips for getting the most out of a blog: Add search capability, increase your "older posts" hotlink size and offer an e-mail subscription.
The rate of growth for ad spending on social networks will slow to 55% this year -- compared to 163% in 2007 -- and total $1.4 billion in 2008, according to eMarketer, which in December projected ad sales of $1.6 billion this year. The reasons for the downward revision include the slowing economy and inconsistencies in ad practices within the burgeoning segment.