Social Networks in the Palm of Your Hand

EMarketer projects that over 800 million people worldwide will access social networks via their mobile phones by 2012, up from 82 million in 2007. Marketers, online social network sites, mobile carriers and mobile content providers all face challenges to reach that potential. Marketers are trying to determine which digital marketing techniques and ad units are relevant for the mobile social networking environment while mobile carriers find themselves under increased pressure to offer flat-rate, unlimited data plans without knowing precisely how massive adoption of these plans will affect their businesses.

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