Despite a global economic downturn, cruising is perceived as a great value, even by its newest initiates, writes Ian Gittlitz. With Europeans only recently discovering the appeal of cruises, American travel agents have a prime opportunity to expand their base and bottom line. "American agents know North American ports and itineraries extremely well," Gittlitz writes. "There is an entire new generation of Europeans wanting more information about sailing itineraries to BVI, Caribbean, Mexican Riviera and even north to Canadian destinations. Make sure your online presence is available and marketed to them."