Coca-Cola will launch an energy drink in the Indian market by the end of 2008, according to an unidentified source. Red Bull and Power Horse are the only two companies marketing energy drinks in India.
The market for enhanced waters may not grow as fast as experts initially thought, according to reports. "We believe our 3-5 year forecast for the enhanced water category and vitaminwater could be too high," said one analyst.
More than 65% of mothers consume caffeine to help keep up with the demands of their days, a new study shows. Experts claim that about 200 milligrams of caffeine a day is a healthy amount. This translates to one to four drinks a day, depending on the caffeine level.