Anheuser-Busch spent a reported $475 million in measured media in the U.S. in 2007, and another $300 million in sports sponsorships. InBev, which is looking to acquire the St. Louis-based brewer, is known for being less extravagant with its advertising dollars, and some observers expect that Anheuser-Busch's advertising will look a lot different if InBev's takeover bid is successful. Tom Pirko, president of the beverage industry consultancy Bevmark, said, "The money InBev will spend will be on discounting and price wars, something that A-B built its empire to avoid." Should the deal come to fruition, an InBev spokeswoman said, "The company will seek efficiencies but will not cut or reduce its investment in the Anheuser-Busch brands."

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