A study from Alloy Media+Marketing, New York, found that 82% of college students read their school newspaper -- a figure double that of most metropolitan dailies. Alloy's EVP of strategic marketing, Samantha Skey, said, "Those marketers who are siphoning off good bits of their ad budget to get that 18 to 34 demographic and are not using college newspapers are missing out."

Full Story:
Editor & Publisher

Related Summaries