An ad making the rounds on YouTube depicts a teenage couple in separate rooms testing themselves to see how quickly they can dress, presumably to escape detection later on. The ad concludes with the tagline, "Today's the day to get away with it," followed by a J.C. Penney Co. logo. Penney is looking to its agency, Saatchi & Saatchi, to remove the unauthorized ad from Internet circulation. In a statement, Saatchi, said the ad was created by a third-party vendor "without J.C. Penney's knowledge or consent. ... Saatchi & Saatchi did not enter the spot and deeply regrets the message this ad presents."

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