Improving the image of nurses must start at the top -- with hospital CEOs and other administrators recognizing that nurses play a crucial role in the service and quality of care provided to patients. At Hudson Valley Hospital Center in New York, Kathy Webster, an RN and vice president of Patient Services, advocates for nurse training and other needs to the CEO, who attends nursing certification celebrations and occasionally goes on rounds. The hospital's ad campaign also focuses on its nursing staff.

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