"Together Everywhere" is a new interactive mobile campaign in 13 European countries from Puma designed to connect with fans of the UEFA Euro 2008 soccer competition. Under the campaign, Puma will play a ringtone of a participant's favorite team's fight song or chant each time the team scores, and permit the user to take part in a teleconference with as many as 10 friends from a prearranged list of fellow fans.

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