6/9/2008

Toyota and African-American shop Burrell teamed up with 42 Entertainment to produce a microsite called iflookscouldkill.com that pairs a serial drama that blends cloak-and-dagger espionage and high fashion. Research shows that black women found the Toyota brand a bit staid and suburban; the new campaign is designed to inject a bit of energy and sex appeal into the car's brand image with black women -- specifically those 25 to 40 years of age earning at least $70,000 per year.

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