Despite the gloomy economy, the prospects for four trendy new luxury hotels in Los Angeles are looking rosy. Kimpton's Hotel Palomar and the London West Hollywood have already opened, and the Montage Beverly Hills and SLS at Beverly Hills are scheduled to open this year. "Los Angeles is one of the best areas in the entire country to build a hotel," said Alan Reay, president of Atlas Hospitality Group. "It's that strong. These hotels will open extremely well and be very profitable."