7/2/2008

Campbell Soup has acquired Wolfgang Puck's designer canned-soup line from Country Gourmet Foods -- a deal that will expand Campbell's role in the organic market. The company also signed an agreement with Wolfgang Puck Worldwide, which will allow it to use the Puck brand for marketing purposes. "Combining Wolfgang's brand and reputation with Campbell's distribution and marketing capabilities creates the opportunity for significant growth," said Campbell's CEO.

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