As the tech-savvy Millennials have moved into an aging work force, generational differences have limited how much information is shared between older and younger workers, according to Harris Interactive's recent 2008 World of Work survey. "Gen Y is changing the face of global business, possibly the most dramatic upheaval in business culture since women entered the workplace during World War II," the survey reported.
Subway has seen double digit growth at a time when many restaurant chains are faltering. Subway Franchisee Advertising Fund Trust CEO Jeff Moody talks about the company's current strategy and the key factors behind that success.
Former NBA star Magic Johnson signed a multiyear marketing deal in March designed to boost Best Buy sales in urban neighborhoods. His Magic Johnson Enterprises also owns 116 Starbucks and 31 Burger King restaurants.
Rocketing prices at the pump are making their way into marketing messages for a range of products. Insurance company Aflac will air an ad by Kaplan Thaler Group that lists gas among the daily expenses that may be defrayed by its supplemental insurance. McDonald's has an ad showing a carload of young people who opt to buy $1 burgers rather than fill up their tank.
The hotel-construction pipeline in Europe set a new cyclical high in the first quarter of 2008, reaching 1,031 projects, according to Lodging Econometrics. High occupancy rates and a surge in smaller upscale contemporary hotel brands have helped boost the numbers, an expert said.