7/7/2008

For its mobile campaign in Hong Kong for Nike's new T90 soccer shoe, The Hyperfactory set up a series of black-and-white signs in Nike stores and subway stations with the Nike swoosh and an image of the shoe that, when triggered by a camera phone, reveal 3-D images of the shoe and provide clues to the next location. Participants are eligible to win Nike products in a sweepstakes.

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