High fructose corn syrup that is manufactured without being touched by synthetic fixing agents can be labeled "natural," the FDA said. A representative from the corn refiners industry responded, "This is very good news, and makes it clear once again that HFCS is at a parity with sugar."
Most corporate investors don't consider brand reinvention as part of their responsibilities when they take over a company. But Nelson Peltz, one of the partners in the Trian hedge fund, believes that paying careful attention to a company's brand will improve the bottom line.
Fox has nearly sold out ad space for its telecast of the Major League Baseball All-Star Game, set for Tuesday. Companies such as Chevrolet, PepsiCo, Bank of America, Taco Bell, Anheuser-Busch, MasterCard and Sharp have paid a total of more than $35 million for the coveted spots.