McCain Foods hopes to capitalize on name recognition with its new campaign, "Why McCain Should Be in the White House." The company will spend an amount equal to its annual online budget now through Election Day.
Value is an important concept when consumers are trying to make the dollar stretch. And Procter & Gamble is pushing value with the launch of its new Cascade Complete All-in-1 ActionPacs advertising campaign.
Sara Lee is experiencing strong sales in its bread business despite passing commodity costs along to consumers. The company is focusing on this segment of the business, the No. 2 food sales category at the supermarket, to improve profits.
The Fresh Market launched a back-to-school program that recommends healthy, on-the-go items for students and busy families. The collection of food is available for sale and includes a reusable shopping bag.