8/1/2008

In an interview, AT&T CEO Randall Stephenson defends the company's decision to subsidize the iPhone, a move that USA TODAY asserts has already boosted the company's "cool factor" and could propel AT&T into the global wireless leader. Stephenson, who says the Apple device has already turned AT&T into the world's premier cellular brand, outlines his passionate vision of remaking AT&T under his mantra of "mobilization."

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USA Today

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