As more parents become more price-conscious, some are involving their children in their back-to-school shopping decision-making. Diamond Emory hopes that explaining why she isn't buying fancy supplies stamped with "Hannah Montana" and "High School Musical" will help her fifth-grade daughter Makaiah learn more about budgeting and saving. "They love helping," Emory says. "Kids just want to feel a part of things. It's so much better than just saying, 'No.'"