Carat, in a series of downward projections, now forecasts the worldwide ad market to grow by 4.9% in 2008, vs. its previously estimated 6.0%, and U.S. spending to rise 2.1% this year, compared to a previous figure of 3.8%. The Internet, whose growth estimate for this year Carat has bumped up from 23.3% to 23.7%, is the only major media category not to take a hit in light of Carat's previous projections.

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