Wieden + Kennedy's new CD Chad Rea, having run his own indie shop, 86 the Onions, and worked at agencies including Mother in London and The Richards Group in Dallas, is "a natural fit" for Wieden, says ECD Mark Fitzloff. At Portland, Ore.-based Wieden, Rea said he intends to "create work people can love and interact with, so it is less about being talked to, as we imply when we talk about an 'audience,' and more about participation, about getting people involved in the communications."

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