Carlson Wagonlit Travel Associates said that it has initiated an extensive rebranding process because it is no longer associated with CWT corporate travel management company or Carlson. "As America's retail, franchised arm of the Carlson Wagonlit Travel brand, we will soon transform our business quite visibly through the roll-out of a new name embodying our continued and enhanced commitment to our valued clients, as well as our progressive approach toward travel," said Roger E. Block, president of Carlson Wagonlit Travel Associates.

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