The Coca-Cola Co. plans to expand its network of locally run distribution centers in Africa. The effort aims to help the company grab hard-to-reach African markets and spur job growth across the continent.
The Japanese beverage company Kirin Holdings announced it will invest over three years to increase its share of the soft-drink and alcohol markets in Asia and Oceania. The move comes amid rumors the company is planning to bid for Cadbury's Schweppes division in Australia.
Consumers at both grocery stores and restaurants remain concerned about the use of high fructose corn syrup as a sweetener, and some are choosing plain sugar as an alternative. Some smaller beverage companies have reformulated their beverage ingredients to use cane sugar rather than the sweetener, but it is unlikely that other beverage makers will decide to make the expensive shift, a beverage consultant says.
About 80,000 spectators turned out in Portland, Ore., to see a parade of rickety "flying machines" launch themselves from a platform into the city's harbor. The traveling show is a triumph of experiential marketing, promoting the Red Bull brand through real-life entertainment.