Soft drink sales slowed to between 1% and 2% year-over-year in July, according to an analyst. Flat sales at grocery and convenience stores and a lukewarm response to new products were cited as reasons for the dip.
The U.S. specialty food and beverage category has grown 47% since 2008, accounting for more than $88.3 billion in sales last year. The Fancy Food Show showcased some of the upcoming trend in the category, including Blossom Water that is infused with flower and fruit essence and Cheribundi, an antioxidant-packed tart cherry juice. Smaller soda players like GuS and Joia All Natural Soda displayed carbonated soft drinks geared toward the grown-up set.
PepsiCo's Sabra Dipping is looking to make hummus the next salsa. The venture has become an official sponsor of the National Football League and has launched ads inviting consumers to "dip life to the fullest" showing chips and chicken wings being dunked into the chickpea dip. Currently, only 18% of U.S. households have bought hummus, but Sabra hopes to boost that. "When people taste hummus, they change their mind about it," said Sabra CEO Ronen Zohar.
Kate's Homemade Butter, churned from heavy cream in a Maine garage, took top prize at the World Dairy Expo in 2008 and has seen sales jump 67% since 2007 to more than $2.5 million. Dan Patry started the six-person business in 1980, after his Uncle Roland taught him how to make butter.
GOJO Industries, which produces the Purell brand of hand sanitizer, and Procter & Gamble have announced a partnership under which they will bundle cleaning, hygiene and skin-care products. The companies will package and market their products jointly.