8/8/2008

Mars is testing an upscale new take on an old sweet with the release of M&M's Premiums, which retail for $3.99 per 6-ounce box and feature a soft texture rather than a hard-candy shell. The advertising campaign by BBDO aims to help differentiate the new M&M's product line from other premium chocolate brands.

Full Story:
NYTimes.com

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