Marketers are increasingly spending on out-of-home and place-based advertising to reach consumers in such locations as airports, offices, malls, schools and health clubs. "In 36 years in advertising, for the first time I can look people in the eye and guarantee every consumer will be exposed to the message, because you can't miss it," said Rick Sirvaitis, president of New York-based StoreBoard Media.

Full Story:

Related Summaries