8/20/2008

Yahoo! is scheduled to launch a display-ad management platform this quarter, a move that may help it meet growth projections and remain independent in the wake of Microsoft's attempted takeover, according to this article. The platform, formerly called "Amp," will be implemented in waves by more than 800 publications in Yahoo!'s newspaper group, beginning with
the San Francisco Chronicle and the San Jose Mercury News.

Full Story:
New York Post

Related Summaries