Some very active Twitter users have adopted screen names of Don Draper, Roger Sterling and Peggy Olson -- all characters from the AMC series "Mad Men" -- and are even sending posts in the voices of their fictional alter egos. Twitter shut down several of the accounts reportedly after being contacted by AMC, but the accounts have since been restored. This article speculates whether AMC may actually have set up the screen names as a publicity stunt.
Pfizer will release new television advertisement spots about its drug Lipitor that feature a heart attack survivor. The company came under fire for previous ads that featured Robert Jarvik, the inventor of an artificial heart.
Record-setting Olympic swimmer Michael Phelps is busy sorting out sponsorship deals with the help of his agent, who screens up to 100 advertising inquiries each day. So far, Phelps' post-Olympic endeavors have included a promotional appearance with Tiger Woods for the golfer's new video game, a book deal and an invitation to host "Saturday Night Live" on Sept. 13.
Many teens are heavy users of mobile technology, but poor targets for marketers because the cost of downloading products or services can be prohibitive for them, in turn making it necessary for the user to seek parental permission beforehand, according to an analysis.
Media companies eyeing the Internet as a way to offset lagging TV revenue are finding it a challenging environment for maintaining audiences and attracting advertisers. "There's never been an easier moment to get content to an audience," said Brent Weinstein, CEO of 60Frames. "Everybody is trying to figure out how to turn that into a business."