Shareholders for InBev SA gave a green light to the $52 billion takeover of Anheuser-Busch. The deal, if approved by regulators and Anheuser-Busch shareholders, will form the world's largest brewer, to be called Anheuser-Busch InBev.
Nestle Waters, Danone Waters and Highland Spring have formed the Natural Hydration Council to combat perceptions that bottled drinking water is bad for the environment. The companies aim to provide information and advice to consumers, researchers, government and industry.
A Chicago-based test campaign in English and Spanish is helping Tampico Beverages reach Hispanic and African-American consumers. The "Discover your Tampico" campaign targets moms and can be found on billboards, radio ads and in print.