Consumer-choice modeling used to rely on pencil-and-paper surveys and produce fairly shallow results. Now, with Internet technology, digital imaging and faster computing, researchers can better replicate the shopping experience and adjust the choices to the respondent's answers. The result: sophisticated models that show the relative weighting of product features and price points.
With India poised for further economic growth, Indian CEOs are scrambling to transform their businesses to leverage their global competitive advantage. Navi Radjou, a vice president at Forrester Research, sees five ways they can better harness technologies to improve their products, operating models and customer engagement.
A public-art project called the Telemegaphone allows callers anywhere in the world to phone in and shout their message from a mountaintop in Norway. Maybe you'd like a good rant, or to declare your love or to ask if anyone has seen your lost wallet. Call soon. The big voice falls silent Saturday for the start of deer season.
Vikram Pandit took the helm of Citigroup amid serious doubts that America's largest financial-services company can survive intact. Is Pandit, a shy academic raised in provincial India, the right person to envision the future of this banking behemoth?
Wharton professors David Hsu and Kevin Werbach say Google's strategy in launching its Chrome Internet browser goes way beyond cutting into Microsoft's share of the browser market. "I think that ... what Google cares about is the potential of the Internet as an application platform," Werbach says.