More than 100 Asian media companies are in a position to prosper in the next three years from a digital media growth wave, according to Media Partners Asia's Vivek Couto. The biggest growth is expected to come from online and out-of-home.
Nokia has opened its "Share on Ovi" media sharing site and its games content to Facebook subscribers. Nokia also introduced a feature that will make it easier for users to back up their data between their cell phones and Ovi.com.
Q Interactive has created a lead-generation ad network aimed mostly at users who have signed up for a product or service from a publisher. The so-called post-registration network will serve up specialized offers that take into account data on the user's transactions, location and demographic.
Quattro Wireless, working with uLocate, is offering location-based ads, including search terms, widgets, map options and banners, to its local search application for its iPhone ad network. "Hearing from advertisers, we see the marrying of the rich, interactive experience...with location advertising as the Holy Grail," said Eswar Priyadarshan, CTO at Quattro Wireless. "It's infusing the Where application in all kinds of ways with advertising capabilities."