The World Association of Newspapers, which represents 18,000 publications, is "strenuously" opposed to Google's ad partnership with Yahoo!, saying the alliance will result in less ad revenue for newspapers and dilute Yahoo!'s power in the marketplace. "Competition between both these two search companies has provided a necessary check to any potential market abuses, and has helped to ensure that publishers and content generators are capable of earning an equitable and fair return on their content," according to a statement from the group.

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