World Marketing Group, Irvine, Calif., perhaps as early as next year, will take over lead creative duties for Hyundai Motor America from Omnicom Group's Goodby, Silverstein & Partners, San Francisco, according to the client. The shift is part of Hyundai's new global marketing strategy, which will be helmed by WMG, a shop jointly created by Hyundai and Kia, but which is not an in-house operation. Goodby did not comment for this article.

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