Kraft Foods plans to focus on 10 key brands in 10 countries to build business overseas, said the president of Kraft International. "The idea is not to go all over the place, but to focus on a few places where we can win," he said.
Paul Polman has resigned from his role as the Americas chief of Nestle and is taking the helm at rival Unilever. He will be chief executive of the Netherlands-based company, while Nestle's Europe chief, Luis Cantarell, will take over Polman's old job.
Procter & Gamble is pushing its Tide To Go mini stain remover pen with new consumer-generated spoofs, which will air on prime-time TV and include the "Questions for Dollars Game Show" spot that features a talking stain.