The cost of buying an ad during this NFL season has increased around 8%, with a 30-second spot during NBC's "Sunday Night Football" running $717,375 per unit. The current sell-out rate for prime-time broadcasts is nearly 95%, compared to 90% the same time last year.
"Sunday Night Football" on NBC and CBS' "Thursday Night Football" were the two most watched prime-time shows this fall, and advertisers may be competing for the few remaining slots in the NFL playoffs. "Mass audience in a fragmented world is a rare commodity. There is nothing else on TV that does that," Mindshare's Jason Maltby said.
A 30-second commercial during the NBC's "Sunday Night Football" program is costing $665,375, with some late buys exceeding $700,000, media buyers say. The program was highest-rated broadcast last year, attracting an average of 21.3 million people and gaining a 12.4 household rating. Last year, the average cost of a 30-second ad during SNF was $625,000.
AMC's "The Walking Dead" continues to demonstrate its appeal among the 18-to-49 demographic, besting both NBC's "Sunday Night Football" and Game 4 of the World Series among the group. The zombie-themed series attracted a total audience of 12.9 million viewers, compared with 14.9 million for "Sunday Night Football" and 15.4 million for the World Series.