The online video ad segment by 2013 is projected to jump tenfold from the current figure of about $505 million to $5.8 billion, according to eMarketer's "Video Advertising Online: Spending and Pricing" report. The report also found the average video CPM among seven Web publishers polled was $43, compared with an average CPM of $15 for a display ad, but predicted the gap would narrow as the novelty of display ads wears off.

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