Former General Electric boss Jack Welch once said he concentrated on the "A players in his company" and he wasn't interested in the "B players."

That attitude is mistaken, Jim Haudan argues. "Not every person can be the chief marketing officer, or the key scientist in discovery for R&D, or the person who ultimately determines the go-to-market strategy. But on the other hand, those people can't achieve organizational success by themselves, either."

Haudan outlines a process to get the most out of workers at every level in an organization.

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