Norbert Reithofer, BMW's chief executive, needs to shake up the company to make its cars more fuel-efficient and to catch up with Daimler and Audi on profitability. The trouble is, the rest of the company -- the world's biggest maker of luxury cars -- is cruising happily and doesn't share his keen sense of urgency. "The biggest enemy of BMW is its years of success," he says.

Related Summaries