10/24/2008

Starbucks is reportedly looking to hand some ad chores to Omnicom Group shop BBDO, following the coffee chain's split from ad agency Wieden+Kennedy a few weeks ago. Starbucks typically is not a big marketing spender, with TNS Media Intelligence pegging the chain's outlay last year at under $40 million on U.S. measured media. However, Starbucks faces increasing competition for coffee drinkers from Dunkin' Donuts and McDonald's. Starbucks said it hadn't yet made any decisions regarding new agency assignments.

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