Cadbury has launched two Creme Egg-themed iPhone applications. Scramble the Egg lets users shake a virtual Creme Egg until it splatters, and Egg Marks the Spot encourages visits to landmarks in the U.K. and Ireland.
Being first to market with a design feature is no guarantee consumers will associate that design with your brand, leaving imitators free to reap the benefits of your investment. A little more investment in research and marketing, though, can protect your brand advantage.
Hershey is sponsoring a bike ride from Hershey, Pa., to New York to help raise breast cancer awareness. This weekend's event calls for each rider to raise at least $2,500, which goes toward the Young Survival Coalition.
California legislators enacted a law that would require olive oil sold in the state to meet international standards. The state's booming olive oil industry is expected to produce up to 20 million gallons annually by 2020.
Cadbury has unveiled the final advertisement of its popular Creme Eggs push for Easter. In a television ad, 225 of the Creme Eggs are cracked, or "gooed," with mousetraps. U.K. reports say the ad took 23 hours to set up but was shot in only 9 seconds.