The Natural Confectionery Co., which makes Jelly Snakes, Jelly Dinosaurs and Forbidden Fruit, is launching a movie-making tool on its Web site to allow consumers to design advertising campaigns for the brand. The company also is promoting giveaways.
The Coca-Cola Co. has signed a long-term deal to distribute Monster energy drinks in Canada and about 50% of the U.S. Coke already distributes its own energy drink, Full Throttle, and also has a deal to distribute Rockstar.
Godiva Chocolatier will launch a limited-edition range of truffles in travel retail stores in February. The Truffes Dessert Collection will feature chocolates flavored as the world's most popular desserts.