Photojournalist James Nachtwey has employed high-level Web marketing to draw attention to his work illustrating the tragedy of drug-resistant tuberculosis. Nachtwey asked the influential members of TED, the Technology, Entertainment and Design conference, to help him break the story "in a way that provides spectacular proof of the power of news photography in the digital age." TED's Chris Anderson took up the call, and a worldwide awareness campaign is under way.

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