Google reported a 26% increase in third quarter profit, pulling $1.35 billion on $5.54 billion in total revenue. During an earnings call with investors, Google economist Hal Varian said part of the reason for the search giant's continued success in a dampening economic climate was the efficacy of search ads. Varian said, "Our experience is that advertisers are willing to take all the clicks they can get. Even in tough times that continues to be true. No one wants to turn away a customer."