Automaker Honda is promoting its subcompact Fit with a weeklong ad buy that extends across all U.S. online and mobile advertising properties owned by Sony Pictures Television, and ads will appear alongside Sony programming on video sites YouTube and Hulu. Alan Gould, co-CEO of IAG Research, said, "It's more challenging to get your online display ads noticed in the first place, but once you do capture the site visitor's attention, the branding can be very powerful if you own the environment."

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