Starbucks says all its cups will be recyclable or reusable by 2015. The goal is part of the company's "Shared Planet" program, which also calls for increased recycling and energy efficiency in stores, as well as efforts to protect rain forests.
Pepsi-QTG Canada's "digital-to-air" promotion with MTV and MuchMusic asked participants to upload content showcasing that they were the truest fans of their favorite musical artists. The "Ultimate Pepsi Superfan" contest, which encouraged contestants to spread the word via online tools, attracted about 100,000 votes.
The Coca-Cola Co. is reintroducing its Minute Maid brand in Hong Kong with TV and print ads highlighting the drinks' fruit-pulp content. Minute Maid's packaging and ingredients have been revamped, and grapefruit juice has been added to the line.
The redemption value of recyclable bottles in Oregon could double to 10 cents under a plan proposed by a state task force. The group also proposed expanding the state's Bottle Bill to include sports drinks, juices, teas and other drinks and to limit redemption of beverage containers bought out of state.
Hawaii recycled more than 680 million beverage containers in fiscal 2008, marking a record high recovery rate of 72%. Hawaii is one of 11 states requiring consumers to pay a refundable deposit when buying beverage containers.