Ever since a crippling snowstorm on Feb. 14, 2007, JetBlue Airways has been struggling to reinvent itself -- just as the industry as a whole faces its biggest crisis in years. David Barger, who took over shortly after the "2/14" disaster, has recruited new management, emphasized conservative growth, introduced a la carte fees and sold a stake to Germany's Lufthansa. Attempting to shed the image of a discount carrier, Barger is promoting JetBlue as "a value airline."

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