10/20/2008

HSBC Bank believes its decision to buy all 24 ad pages in this week's New York magazine is well-timed to help reassure the public that it is well-positioned to safeguard investments during this time of financial uncertainty. The ad buy is part of HSBC's global "Different Values" campaign from WPP Group's JWT, New York and London.

Full Story:
NYTimes.com

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