Amazon.com, the world's largest online retailer, tops STORES magazine's list of 50 favorite e-commerce companies in 2008. Amazon leads the pack in scale and innovation, and has been boosted by the launch of its Kindle e-book reader. EBay ranked second, followed by Wal-Mart, Best Buy, J.C. Penney, Target, Google, Overstock, Kohl's and Sears.

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