A projected decline in display advertising combined with cratering in financial markets are combining to give Yahoo!'s share price a shellacking. But not everyone is predicting gloom and doom for the popular Web portal. Adify President Russ Fradin said: "Yahoo! has a long history with advertisers. They know what works and doesn't work. For advertisers, there's a flight to the familiar. If you're going to cut Web spending, you cut the experimental dollars like social media or mobile."