11/5/2008

Gary Vaynerchuk, the so-called "social-media sommelier" behind Wine Library TV, shares insights on how his online community of brand advocates has helped transform his family-owned liquor store into a $50 million national business. "The best secret that I can give is that you have to be genuine and authentic," Vaynerchuk said. "Trust your DNA and execute against it. In this landscape, anyone who is fake or inauthentic will be badly exposed, but if you are real and willing to work your face off, you can win."

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