The construction sector is short on professionals skilled in environmentally friendly building. Architects and contractors are taking steps to educate themselves, and builders recognize that they will be at a competitive disadvantage if they don't become familiar with green construction. "Every developer I have ever met has told me that educating their team on green is crucial," said green-building consultant Kristen Bacorn. "Green is such a new and developing field that professionals don't necessarily know it, and they're craving education." Many are pursuing LEED accreditation.